The “cupcaketree” has emerged a
s a leading product for environmentally conscious brides who desire “greener” weddings. Concerned with the waste created by more traditional weddings, these brides are using “mindful indulgence” as their guide in choosing more eco-friendly products. One product that appeals to this “green” wedding movement is the corrugated cardboard cupcake stand manufactured by Cupcaketree.com.
“Our original cupcaketree already is the dessert stand of choice,” says Cupcaketree.com co-owner Judy Truesdell, who with her daughter Meg Truesdell, started the business in 2001. Sold under the trade name “The Cupcaketree,” the dessert display is completely recyclable, convenient and affordable – all important eco-friendly features according to Truesdell.
The Michigan-based company made a business decision early on to use corrugated cardboard for environmental purposes. “We knew that the corrugated industry insisted on reforestation and recycling in order to be responsible stewards of the environment,” says Truesdell. An added benefit is the stand’s light weight, which helps keep delivery costs down, according to Truesdell. Along with designing this innovative stand for wedding cupcakes, the company is one of the first manufacturers of this unique product. Nearly 70,000 cupcaketrees have been produced to-date with domestic delivery in every state and internationally 15 countries.
The 5-tier stand is offered in two sizes that can be purchased through Cupcaketree.com. The original stand holds up to 300 cupcakes. The newer mini version holds up to 100 cupcakes. A favorite among wedding caterers, the “Cupcaketree” also is purchased for use at receptions and parties. That the stand is manufactured in the USA appeals to many people. Although the corporate office of Cupcaketree.com is located in Niles, MI, the actual “trees” are manufactured in Sturgis, MI. The company has had several offers to expand its production offshore, but Truesdell says that local manufacturing is central to the company philosophy. “Using local sources to manufacture our products is just good business sense,” says Truesdell. “Not only does it help stimulate the economy, it helps keep jobs right here in Michigan.”
Niles, MI March 9, 2009
